books Successful Local Broadcast Sales By Paul Weyland –

For the right person, a career in media sales can be glamorous, rewarding, and lucrative But without the right guidance, it can also be challenging Author Paul Weyland has decades of experience working with local direct clients Now, in Successful Local Broadcast Sales he shares his hard won wisdom, showing television, radio, and cable salespeople how to getsales This invaluable resource gives readers the tools they need to get appointments write great proposals and presentations sell against other media like newspapers and the Internet overcome rate resistance close sales without alienating their clients create genius creative without being a creative genius calculate ROI for the client s advertising dollar land long term contracts with local businesses negotiateeffectivelyHonest, practical, and accessible, this is the one handbook that shows novice and veteran salespeople how to thrive not just survive in the media business.

10 thoughts on “Successful Local Broadcast Sales

  1. Phil Kuhlenbeck Phil Kuhlenbeck says:

    I read all of Paul Weyland s books Check out Paul s website Paul Weyland Media Sales Training, Keynotes on Sales Paul Weyland Sales and Media Corporate Clients Enter Here Paul Weyland Media Sales Clients Enter Here.